production blogs

The Key to Great Radio Spots

Posted by Linda Dockery

Producing a great radio spot starts with the writing. I can’t stress enough how important good grammar, fabulous vocabulary, a good grasp of  terminology AND a wicked sense of humor is. Don’t use tired old phrases. Writing fresh copy can’t help but sound fresh! A new idea, perspective, direction. Different music, voice or voices, sound effects. Whatevs.
Try this little exercise. Pick a sfx and write a script around it. One time I did this with uh…the sound of a Sperm Whale. Really. That was a tough one. It really helps shake up your imagination. You’ll see.

Producing this bad boy was a whole other story!

Love What You Do!

Posted by Linda Dockery

I’ve told people for years that even though I’ve been writing, shooting, voicing and editing commercials, videos, and gosh knows what else, for 31 years I still love it! LOVE LOVE LOVE LOVE LOVE IT!!
Not just love in the ho hum “I sorta love this nonsense”… sense. Oh no! I mean I’m passionate about it, on fire, crazy about it! And who wouldn’t love to feel that way about their job after 31 years. That’s the joy of loving what you do and knowing you’re darn good at it. Then taking all that passion and push and dogged determination, hard core push come-to-shoving, to continue learning and improving and polishing your craft.

It’s what Evan (my AV-IM Pard) calls “The new normal” You gotta do it these days, if you’re going to survive in this media jungle. Learning, morphing challenging all the old silly rules of how we do our business and write our “spots” and edit and color correct and build sites…well…just how we think about reaching our Nirvana. You know…our Heaven, our Sanctuary. I’m talking about our Target Audience. Please hush for the harps and angles…………

OK, I’ll admit I got a little long winded, but I just want to say that in this crazy business you need to be all in. Got it? Man I hope so. LOL! I’m worn out!